The sale of video game box disappears

The use of the box with CD/DVD along with the manual will disappear. Companies like Atari, planned to move the sale of 90 % of its products to the Internet in five years.

This was announced David Gardner, an executive with broad experience in the industry after more than 20 years working at Electronic Arts. “We are taking the first steps in this strategy for a company that Atari is completely online.” One of the first steps was the purchase by Bandai Nance of the distribution of products outside the United States.

“We intend that in five years, 90 % of our products are marketed through the Internet, although this system will coexist for a while with sales traditional retail.” “This structure will allow us to a successful transition from one segment to another,” said Gardner.

“I will not put a specific date for the final exchange, which must be driven by the transition to new hardware platforms,” said the CEO of Infogrames.