Sony introduces advertisements in video games

The company announced that from now on their games for the PS3 will come with dynamic advertisements, although this does not entail any reduction for the user.

Sony has signed an agreement with the advertising company IGA Worldwide, an expert in the production of such advertising.

The business of integrated advertising is one of the most promising, according to the consultant Yankee Group, who estimated that the games will generate publicity for a business of about 973 million dollars for 2011.